Free Resource
AI Prompt Library for Small Business Marketing
Ready-to-use prompts organized by use case. Copy, paste into Claude or ChatGPT, swap the brackets for your details, and you're done. No prompt engineering required.
How to use these prompts
Copy any prompt, open Claude or ChatGPT, paste it in, and replace anything in [brackets] with your real information. That's it.
Email Marketing
Prompts for welcome sequences, follow-ups, newsletters, and promotions — emails that get opened and actually get read.
The first email a new subscriber or customer receives — make it warm, specific, and set the right expectations.
Write a welcome email for new customers of [business name], a [type of business] in [city]. The tone should be [warm/professional/casual]. Include: a genuine thank-you, a brief description of what they can expect from us, one useful tip or piece of information they can use right now, and a soft CTA to [next action]. Keep it under 200 words.
For leads who reached out but haven't booked or bought yet — stay top of mind without being pushy.
Write a follow-up email for [business name] to send to a potential customer who inquired about [service/product] but hasn't responded yet. The tone should be helpful, not pushy. Acknowledge their inquiry, briefly remind them of the key value we offer, and invite them to take the next step [book a call / visit the site / reply with questions]. Under 150 words.
The opening paragraph of a newsletter — the part that determines whether they keep reading or delete it.
Write the opening 2-3 paragraphs of a monthly email newsletter for [business name]. This month we want to talk about [main topic or theme]. Start with something that immediately earns their attention — a surprising fact, a direct question, or a short story. The tone should match our brand: [describe tone]. Don't start with "This month at [business name]..."
Win back customers or subscribers who haven't engaged in a while — honest and direct beats clever every time.
Write a re-engagement email for [business name] to send to customers who haven't purchased or engaged in [time period]. Be direct and human — acknowledge we haven't been in touch, remind them of what makes us different, and give them a reason to come back now [special offer / new service / updated product]. No gimmicks. Under 175 words.
Announce a sale, special, or limited offer — lead with the value, not the discount.
Write a promotional email for [business name] announcing [offer details: discount, bundle, free add-on, etc.]. The offer runs through [end date]. Lead with the benefit to the customer, not the discount percentage. Keep urgency honest — don't manufacture fake scarcity. Include a clear subject line, 150-word body, and one CTA button labeled [button text].
The most effective marketing channel most small businesses never use — asking happy customers to tell someone.
Write a referral request email for [business name] to send to happy existing customers. The tone should be genuine and low-pressure — we're asking as a neighbor, not a salesperson. Briefly remind them of what we do, explain that we grow through word of mouth, and make it easy for them to refer someone [referral link / forward this email / just mention our name]. Under 150 words.
Google & Facebook Ads
Prompts for writing ad copy that actually converts — headlines, descriptions, and full ad sets for the platforms that matter most.
Complete Google ad copy — 3 headlines and 2 descriptions — ready to plug into Google Ads.
Write Google search ad copy for [business name], a [type of business] in [city]. Our main service is [service]. The customer searching for us is likely typing [describe the search intent]. Write 5 headline options (max 30 characters each) and 3 description options (max 90 characters each). Lead with a benefit, include [city] in at least one headline, and end with a clear CTA.
Full social ad copy for a local service or product — primary text, headline, and description.
Write Facebook and Instagram ad copy for [business name] in [city]. We're promoting [product/service]. Our target audience is [describe: age, situation, need]. Write: a primary text (under 125 words) that opens with a hook and leads to a CTA, a short headline (under 40 characters), and a link description (under 25 characters). Tone: [describe your brand voice].
For people who've already visited your site or engaged with your content — they know you, now convert them.
Write a retargeting ad for [business name] aimed at people who visited our website but didn't contact us or purchase. They already know who we are — skip the intro. Focus on: overcoming the most likely objection ([price / trust / timing / not sure if we're right for them]), reinforcing our key differentiator ([what makes you different]), and a low-friction CTA. Under 100 words.
Drive form fills, calls, or bookings with an ad built around a specific offer or hook.
Write a lead generation ad for [business name] in [city]. We want people to [call / fill out a form / book online]. Our offer or hook is [free consultation / free estimate / special offer / etc.]. Target audience: [describe]. Write primary text under 100 words that leads with the offer, handles the main objection briefly, and drives to the CTA. Also write 3 headline variations.
Website Copy
Prompts for the pages people actually land on — homepage, about page, services, and the copy that turns visitors into leads.
Your headline is the first thing a visitor reads — and usually the last if it doesn't land. Get multiple options to test.
Write 8 homepage headline options for [business name], a [type of business] in [city]. Our main customer is [describe]. The biggest problem we solve is [problem]. What makes us different is [differentiator]. Write headlines that are direct and benefit-focused — no puns, no wordplay, no jargon. Vary the approach: some lead with the outcome, some with the differentiator, some with a question.
The page most business owners dread writing — the one that actually builds trust when done right.
Write an About page for [business name]. Key facts: founded [year], located in [city], we [what you do]. The owner/founder is [name], who started the business because [origin story or motivation]. What makes us different from competitors is [differentiator]. Our customers are [describe]. Write in first person, conversational tone — like a real person talking, not a press release. 200-250 words.
Turn a list of features into copy that explains why the customer should care and what they actually get.
Write a service description for [service name] offered by [business name] in [city]. The service includes: [list what's included]. The main benefit for the customer is [outcome]. The most common question or objection is [objection]. Write 150-200 words that lead with the customer outcome, explain what's included, address the main objection briefly, and end with a CTA to [contact / book / get a quote].
Pre-answer the questions that stop people from contacting you — reducing friction is one of the easiest conversion wins.
Write a FAQ section for [business name], a [type of business] in [city]. Generate 6-8 questions that our customers most commonly ask or worry about before hiring us — covering [pricing / process / timeline / what makes us different / what happens first]. Write honest, direct answers in plain language. Keep each answer under 60 words.
Review Responses
How you respond to reviews is marketing — every response is read by potential customers deciding whether to trust you.
Thank them genuinely, mention a specific detail, and naturally include a keyword — without sounding like a robot.
Write a response to this 5-star Google review for [business name] in [city]: "[paste the review text here]". The response should: thank them by first name if given, reference something specific they mentioned, feel personal not templated, and naturally include the phrase "[main service] in [city]" once for SEO. Under 75 words. Don't start with "Thank you for your review."
The hardest response to write — and the most important one to get right. Calm, professional, and focused on resolution.
Write a response to this negative Google review for [business name]: "[paste the review text here]". The response should: acknowledge their experience without being defensive, apologize for the frustration (not necessarily the facts), offer to resolve it offline with [phone number or email], and stay calm and professional regardless of the review's tone. Under 100 words. Do not argue or make excuses.
For reviews that praise some things and criticize others — acknowledge both without being defensive about the negative.
Write a response to this mixed Google review for [business name]: "[paste the review text here]". Thank them for the positive feedback, acknowledge the area where we fell short with a brief, non-defensive response, and let them know we're taking it seriously. If appropriate, invite them back. Keep it under 90 words and maintain a professional, genuine tone.
The simplest way to get more reviews — ask. This prompt writes the message for you.
Write a short, genuine message asking a happy customer to leave us a Google review. Business: [business name] in [city]. Google review link: [your link]. The message should feel personal, not automated — like a text from a real person. Explain that reviews genuinely help small businesses like ours. Don't offer incentives. Under 75 words. Write versions for: text message, email, and in-person verbal script.
Google Business Profile
Your Google Business Profile is often the first impression you make. These prompts help you write it like it actually matters — because it does.
The 750-character description on your Google profile — write it for customers and for search.
Write a Google Business Profile description for [business name], a [type of business] located in [city, state]. We [what you do / who you serve]. What makes us different is [differentiator]. We've been in business since [year]. Include these keywords naturally: [list 3-5 relevant search terms]. Write for a local audience — feel specific, not generic. Max 750 characters. Do not use hashtags.
Short, keyword-rich descriptions for each service you list on your profile — often skipped, always worth doing.
Write Google Business Profile service descriptions for the following services offered by [business name] in [city]: [list your services]. For each service write: a name (under 120 characters) and a description (under 300 characters) that explains what the customer gets and includes a relevant local keyword. Write for someone who found us through search and wants to know if we're the right fit.
A short post for your profile promoting a current offer — shows in local search results and Maps.
Write a Google Business Profile post for [business name] promoting [offer or promotion]. The post should be under 300 words, lead with the offer, include a clear CTA to [call / book / visit / learn more], and feel specific to [city]. Include 1-2 relevant search keywords naturally. Avoid generic phrases like "Don't miss out" or "Limited time offer."
Build authority in local search by posting helpful content — not just promotions.
Write an educational Google Business Profile post for [business name] in [city]. Share one useful tip or piece of advice related to [topic in your industry]. The tone should be helpful and local — like advice from a neighbor who happens to be an expert. Under 250 words. End with a soft CTA to [contact us / learn more / visit our site]. Include [main service keyword] naturally once.
Want better results than prompts alone?
Prompts get you started. Strategy gets you somewhere.
These prompts work. But the businesses that grow fastest are the ones with a real plan behind the content — knowing which channels to prioritize, what to say to which audience, and how to measure what's actually working. That's what we do.
Social Media Captions
Prompts for Facebook, Instagram, and LinkedIn — announcements, educational posts, promotions, and everything in between.
Announce a new offering, updated service, or product launch in a way that leads with the customer benefit.
Write a social media caption announcing [new product/service name] for my business, [business name]. We [describe what the product/service does]. The main benefit for our customers is [key benefit]. Keep it conversational, under 150 words, and end with a clear call to action to [desired action: book, shop, call, etc.].
Share useful knowledge that positions you as the local expert in your field — without being salesy.
Write a helpful, educational social media post for [business name], a [type of business] in [city]. Share one practical tip about [topic relevant to your industry]. Make it genuinely useful, not promotional. Use a conversational tone, keep it under 120 words, and end with a question to encourage comments.
Show the real people and process behind your business — builds trust faster than any ad.
Write a behind-the-scenes social media caption for [business name]. We want to show our audience [what you want to highlight: our team, our process, our workspace, etc.]. The tone should be warm, personal, and authentic — like a business owner talking directly to a neighbor. Under 100 words.
Tie a limited-time offer to a season, holiday, or local event without sounding like a generic ad.
Write a seasonal promotion post for [business name], a [type of business] in [city]. The promotion is [describe offer: discount, bundle, free add-on, etc.] and runs through [end date]. Make it feel timely and specific — not a generic sale announcement. Keep it under 120 words with a clear CTA.
Connect with your local audience by showing up as a community member, not just a business.
Write a community-focused social media post for [business name] in [city]. We want to [celebrate a local event / support a local cause / highlight something great about our community]. The tone should feel genuine and local — like something a neighbor would post, not a corporate brand. Under 100 words.
Generate a full month of varied social content in one prompt — use this when you want to plan ahead.
Create a 30-day social media content calendar for [business name], a [type of business] in [city]. Our target customer is [brief description]. Mix the following content types: educational tips, behind-the-scenes, promotions, community posts, and customer spotlights. Write a short caption for each post. Keep the tone [describe your brand voice: friendly, professional, casual, etc.].